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AI Search & LLMs 4 days ago

openai says chatgpt does a fifth of googles searches now??

by rach.h

saw this in a few places this week. someone from openai said chatgpt is now doing about a fifth of googles search volume. which if true is a lot more than i assumed i run a little bakery cafe and do the marketing myself so my question is boring. should my two hours a week go somewhere different? i only just got my google profile looking decent although from what i read they count every time it goes off to look something up, so one chat could be loads of searches. and nobody knows what google number they used fwiw i ask every new customer how they found us. its still google maps and people walking past. one woman said chatgpt sent her, once is anyone actually seeing customers from it or is this a big number thats not about people like me

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Kofi Papadopoulos 4 days ago

Rach, the number is real-ish but it measures something different from what you care about. OpenAI counts a search every time ChatGPT goes to the web mid-conversation, so one planning chat can rack up a dozen. Ahrefs, counting only the kind of queries people used to type into Google, put it nearer 12% back in February. Clicks out to actual websites are another story again, and there Google is still far ahead. For a cafe I wouldn't move your two hours. The profile you just fixed is also where plenty of AI answers pull opening times and reviews from, so it's doing double duty. One small thing worth adding: when someone says ChatGPT sent them, ask what they typed. That one customer's question tells you more than the 20% does.

ellie.m92 1 day ago

florist here, same as rach. asked around after reading this and got one chatgpt person too. it had our sunday hours wrong which were wrong on our own website so thats on me lol

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