AI Search & LLMs

Ten years doing SEO and I've never watched a number move like this. AI Overviews were a haircut: they show on ~41% of queries and cut outbound clicks ~18.5% overall. Survivable - you optimise…

SEO take, early-2026 numbers finally in. ~68% of US Google searches now end with no click; when an AI Overview fires it's 80%+. AI Mode refers at roughly 2% of queries versus organic's old…

Ten years in technical SEO and 2026 is the first year my old playbook actively misleads clients. A growing slice of buyers never see ten blue links now - they ask an assistant and…

Three months of testing how to become a source for AI answers. What moves the needle: (1) answer the question in the first two sentences — LLMs lift those; (2) use clear headers framed…

Everyone's panicking that AI Overviews will kill SEO. They won't. What's changing: you now optimise to be cited by an LLM, not just ranked by a crawler. That means clear structure, real expertise, and…